Red – Bold, Powerful, Passionate
Blue – Calm, Dependable, Balanced, Secure
Yellow – Optimism, Energy, Decisive
Green – Healthy, Natural, Intelligent
Purple – Imaginative, Luxurious, Spiritual, Knowledgeable
Orange – Friendly, Loyal, Innovative, Helpful
White – Practical, Clean, Simple, Innocent
Brown – Natural, Stable, Comfortable, Dependable
Black – Wealthy, Exclusive, Strong, Professional
Pink – Playful, Feminine, Sensitive, Romantic
How Do I Use Colour Psychology In My Own Brand?
If you already have an existing business, the first thing you need to do is evaluate what colours you currently use and their impact. If you are using more than one colour, how do they work together? Colours look best when they are contrasting, however, you do not want to send mixed messages to clients. Utilise blank space as to not overwhelm.
Now consider what industry you’re in and what emotions you want your clients to associate with your brand. Do you want your customers to feel calm, relaxed and natural? Go for lighter tints in greens and blues. Do you want your customers to feel wealthy and luxurious? Go for richer shades, such as purple and black. Maybe you want your clients to feel energised and bold? Go for a red or a yellow colour scheme.
Once you’ve decided on colours, do some market research and ask different people how that colour scheme makes them feel. If the majority opinion fits with your goals, then hey presto! Only then can you start integrating that into your logo, packaging, interiors, etc.
While this may seem like a long and drawn out process, it really is an important variable in the development of your brand and will be completely worth it!